Now this might be another unpopular opinion, but I want you to hear me out because I have my reasons: stop being so obsessed with your numbers. Before I go any further, a short disclaimer…
Now I’m going to say something that might shock many of you and go against everything you’ve been hearing for the last few years: Stop Doing Video! Wait! What? Okay, so it may be an exaggeration, but please hear me out. After all, I’m writing this blog for your benefit, not mine 🙂
You know you should do this, right? But let’s be honest, it can be so tempting to overlook the marketing strategy and jump right in with the fun stuff. Without a strategy, though, how can you inform all the tactics that you are/want to use in your marketing?
I’m going to let you into a little secret; one that will probably shock you. You do NOT have to be on social media to be successful and have an amazing business. Wait, what!?
I just spent the weekend planning, creating and scheduling content for one of my social media management clients and it got me thinking about the expectations of small businesses and/or start-ups when it comes to social media management.
LinkedIn used to be primarily considered a platform for recruiters and people looking for their next career opportunity to connect. But fast forward to today and LinkedIn has firmly established itself as the world’s largest professional network. A place where entrepreneurs, solopreneurs, business owners and corporations can all connect.
While I was running the other day, I realised that I don’t run (or do any exercise for that matter) consistently. In fact, you could say I’m consistently inconsistent.
This is the third and final part of my Beginner’s guide to social media content planning, scheduling and repurposing series. I hope you’ve already read the previous two instalments and are up to date.
In this second instalment, we’re going to cover goal setting and content planning in a more depth, including how to create your own action plan, as well as looking at some of the tools that are available to you for content marketing on social media, such as content calendars. We’ll also go over why it’s […]