The State of Social Media in 2018

Social media is no longer the new kid on the block, but small business owners still don’t know how to leverage it effectively and drive their growth aspirations forward. […]

Getting Started with LinkedIn – part 1

With 260 million monthly active users* and a strong focus on professional networking, plus a host of new features, LinkedIn is experiencing somewhat of a renaissance right now.

Are you using the platform for marketing currently? Maybe you should be… […]

Back to basics: 12 core elements of a winning social media strategy

Many of us use the New Year to start with a clean sheet or to commit to improving certain aspects of our lives and business. There has already been an overload of articles about planning for 2018 and predictions of what we can expect to see this year, as well as lots of learnings from 2017. […]

Getting started with Instagram – part 1

By diversifying your social media marketing efforts, you can reach new audiences and get even more exposure for your brand. Instagram is another big platform that many businesses are experiencing great success on. But is it right for you? […]

Twitter’s new 280-character limit: how will it change your tweet game?

Part of Twitter’s charm has always been its 140-character limit. This novel restriction that has been in place since the social network was launched in March 2006 has continually been the subject of much debate, with one side saying it adds to the overall appeal and the other arguing that it excessively limits what people can say. […]