‘Sponsored’ – Busting Facebook Advertising Myths

I’m getting sick and tired of social media “gurus” and so-called “superstars” telling small business owners that they have to ‘pay to play on Facebook’. Meaning they have to spend lots of money on Facebook advertising to get good results from their Facebook marketing. […]

Why Small Businesses Today Need to Get Blogging

Small businesses today already understand the importance of having an online presence. Whether it’s a business website, Facebook page or Twitter account, the importance of engaging with your customers and prospects is incredibly important. […]

A Beginner’s Guide to Twitter Chats (small business edition)

I’m a huge fan of Twitter chats; I think it’s a great way to learn, engage and meet like-minded people. As a social media professional, I’m often joining different Twitter chats to stay up-to-date with online trends, best practices and also to build relationships with other fellow marketers. […]