Noise. Lots of noise!

We live in a very noisy world where people are constantly shouting over each other. Where we fight with others to convince algorithms to give us more time and space. We fight with others as well as with ourselves to grab more people’s attention. […]

2019 social media resolutions: Have you made yours yet?

We are already halfway through January, so if you haven’t decided on your New Year’s resolutions for 2019 yet, you’d better pull your finger out. Obviously, I’m really hoping some of your resolutions are social media-based and that’s one of the reasons I wrote this post. I hope it gives you some inspiration… […]

Getting Started with Facebook For Business – Part Three

In this third and final part of my Facebook for Business series, we will look at how you can leverage Facebook Ads to get your business in front of new people, as well as take a peek at Facebook Insights and see what value they hold for your business. […]

Getting Started with Facebook for Business – Part One

Now before we look at Facebook and go over why you should absolutely be using it as a marketing vehicle for your business, I want to first touch on the Facebook Newsfeed change that happened at the start of 2018 (that changed the Facebook game forever). […]

10 ways to boost engagement on your Facebook Page

Since Facebook’s big algorithm update earlier this year, I keep hearing complaints about poor reach on Facebook business pages. And while it’s true that organic reach has taken a hit in recent times, what really makes me angry is so-called social media ‘gurus’ claiming that Facebook is now only a ‘pay to play platform’. The reason it makes me angry is because it highlights how some people really don’t understand social media properly. […]

Are you ready for Cambridge Social Media Day 2018?

Hello again! As you might have already heard, I have some huge news for you.

I have been working on a really exciting new project for a few months now and I can’t wait to tell you more… but first, let me give you a little bit of the background story. […]