Have you ever thought about the power of conversations?
Especially online, as part of your marketing strategy?
You’ve probably heard many times that Content is the King and Engagement is the Queen when it comes to marketing. But I think that there’s one even more powerful player = Conversations.
For me, conversations are the secret sauce to getting visible in front of more of your ideal customers.
To start with, we need to remember that Content and Engagement are both our marketing essentials.
They are the basis of every successful marketing campaign.
❤️ Content is the substance, the messaging, the hook, the reasoning, the meaning and the means of persuasion.
💛 Engagement is the essence. It makes you who you are. It makes your content stick. It makes your message resonate.
It helps you build an engaged audience, nourish relationships with your network, connect with your prospects on a deeper level, and establish trust and
Is this really so important?
Some marketers might argue with me, that people don’t buy from us because of us, but because of what we know and represent.
My argument is…
When it comes to providing health & well-being services, trust, good relationships, strong connections, and positive affiliation have a huge impact not only on people’s decision to buy from you but also on their outcomes!
Results depend a lot on whether or not we believe the person we’re working with.
Whether or not we like them, we trust them and feel safe with them!
💚 And that’s where CONVERSATIONS come in as the secret potion.
Marketing is about THEM
Marketing is not just pushing your message out there, it’s not just talking about the things you know & believe in.
The most powerful marketing is interactive, it allows your audience to be part of the conversation.
Conversations allow us to get deeper into the problem our customers might be struggling with.
Conversations with peers and colleagues, allow us to explore new ideas, expand on our beliefs and provide deeper, more insightful information to our audiences.
And yes, collaboration with other creators means an easier way to be exposed to more potential clients.
Conversations with others mean we’re not only talking to our audience, but we’re introducing ourselves and our message to their network as well.
And that’s where the magic happens in my experience!
Would you agree?
Have a think about ways you can incorporate more conversations into your marketing.
A caveat about commenting:
Commenting is an essential part of engagement, And yet, so many of us do it wrong!
What do I mean?
Don’t just comment and leave, have a conversation!
What’s the difference?
If you just comment and move on, you’re doing everyone a disservice.
Yes, any comment counts, kind, it’s a nice gesture, it’s noticeable, and you are showing your support and appreciation of the author’s content…
But it’s not an efficient way to build relationships!
A quick comment here and there doesn’t allow us to get deeper, and have a better understanding of each other’s perspectives.
Especially if you’re not putting much effort into your comments.
“Well done”
“Good job”
“Keep going”
“🙌🏻 🙌🏻 🙌🏻”
These are not meaningful comments!
From many studies of the LinkedIn algorithm, we know that comments should be more than 5 words long but ideally 12 words long (and emojis don’t count).
That takes time & effort!
But it’s not just to please the algorithm. (Even though it never hurts to keep the algorithm on our side)
I’m sure that you know the saying that your network is your net worth 💰?
And it’s 100% the case on LinkedIn as long as you keep another rule in mind: quality over quantity!
If we want to really make online marketing work for us, we need to build meaningful relationships with others.
It’s not just about adding more people to our network, each day and here and there dropping a generic comment on their post,
but then hoping that they will say yes to our unexpected unsolicited pitch, because “we’re connected so we’re friends now, no?”
Nope, it doesn’t work like that.
We need to put more thought and effort into our comments. (Be it on other people’s posts or as a reply to our own content.)
So next time you comment, make sure you come back to read the response and keep the convo going.
You can encourage people to comment back again, by tagging them in the comment and asking a follow-up question. Take the conversation further, and share more thoughts and ideas.
[P.S. I always recommend going back through our old posts, at least once per week, and checking on any new comments,
because LinkedIn is pretty bad at showing all relevant notifications, and it’s very easy to miss a comment here and there on an older post.
Go the extra mile, “manually” check for new comments, and while you’re there, feel free to drop a few follow-up comments as well.]
Let’s have more conversations, shall we?!
