My Blog

Read my latest blog posts here

I write mostly about strategic marketing for coaches and health & well-being professionals,

but also about life, creativity, my business journey and other random things.

Are you going to believe in yourself in 2024?

I choose belief. And I choose to believe! Do you set a word of the year for yourself? Maybe you’ve seen people talking about

Get visible, get successful: a guide to building a thriving coaching business

Are you a coach or health & well-being professional wanting to grow your coaching business? Do you dream of reaching and helping more of your

Learn how to leverage the power of conversations in your marketing

Have you ever thought about the power of conversations? Especially online, as part of your marketing strategy? You’ve probably heard many times that Content is

Content pillars for coaches: what they are and how to leverage them

Do you know what content you should create, in order to attract your ideal customers? When it comes to content creation, we can sometimes be

How to find out what your customers want

Do you know what your customers really want? Let me ask you a question: How well do you really know your customers? When you’re starting

Marketing lessons from the forest

Marketing is like foraging… Don’t know what I’m talking about? Just keep reading, it’ll make sense soon. Promise! This summer, I’ve been spending long hours