organic marketing
led by human nature
Learn the secrets to
marketing that works
How do you feel about marketing?
You might be here because your marketing has not been working for you. Or because whenever you look at the marketing tasks on your list, your heart sinks.
But you know that for your business dreams to come true, you need to tackle marketing. You’re wondering where to start and worried about how much of your time it will take. This isn’t what you started your business to do.
I will show you how marketing truly works and free you up to do more of what you love. You will learn what drives people, and how to make potential clients aware of who you are, what you offer, and make them want it.?
Together we’ll Find the marketing path that leads your customers to you and feels good
I have 4 steps to take you forward on the
path to marketing bliss
Exploration
Roadmap
basecamp
guide
step 1: exploration
I started out as a journalist and then moved into marketing where I fell in love with the freedom and creativity of sharing ideas, and messages and using them to help businesses make sales. But I speak to so many business owners who hate marketing and dread it being on their task list.
When you book an Exploration session, we are doing this for your marketing.There are lots of routes you can go down with your organic marketing. We’ll explore what’s out there for you and map out the best route.
This is a 1 hour session where you identify your goals and challenges and outline the best steps to move you towards your desired destination. I will ask you some questions beforehand so you get the most out of our time together.
Choose the time in my calendar that suits you best and I’ll answer your marketing questions.
step 2: roadmap
If you want your expedition to be successful, you need to have a clear roadmap which you can follow safely to reach your desired destination. Your Roadmap will help you get from point A to point B without getting lost and losing valuable time and resources along the way.
You will have a clear goal for the next 12 months. I’ll show you which metrics to pay attention to, and which ones not so much, to see if you are on track. You will know who your target audiences are and the marketing mix you will use to not only get seen by them but build a community.
I will plan everything out for you so you are able to set off on your marketing adventure with confidence.
step 3: basecamp
Not every expedition requires the same preparation. If you’re planning on conquering your own Mount Everest, you ll need different preparation, training and equipment than if you’re simply trying to hike up your local peak or if you’re preparing for a bigger challenge in the future.
Once you know what your marketing mix is, you may need some additionaltraining in order to use your tools and platforms effectively. Head to Basecamp and I’ll ll provide the preparation you need. It will be designed to meet your goal and learning style.
step 4: guide
Do you need a marketing coach? Through your Exploration and Roadmap you will have a strategy and a plan to follow but it’S not so easy travelling solo. Sometimes it helps to have a guide to turn to. Someone who can answer your questions, or point you in the right direction. Someone who can smooth the way.
Working with me as your guide you will get a better understanding of the mechanics of marketing and the most important principles that matter to you and your business. We’ll start from top down, from understanding the key principles to picking the right tactics for you and your customers.
Are you ready to start your
organic marketing journey?
Let’s get you on your way. We’ll start with exploring the
options and helping you get clear on what you want to do.
For charities, non-profit and
community organisations
If you run or work for a charitable, non-profit organisation and need some advice about your marketing, get in touch.
I run special training sessions designed for charities and I always have a couple of pro bono consultation, strategy and training slots aside for not-for-profit organisations.
