Always start with marketing strategy, not tactics!
You know you should do this, right? But let’s be honest, it can be so tempting to overlook the marketing strategy and jump right in with the fun stuff. Without a strategy, though, how can you inform all the tactics that you are/want to use in your marketing?
Pssst! You don’t have to be on social media!
I’m going to let you into a little secret; one that will probably shock you. You do NOT have to be on social media to be successful and have an amazing business. Wait, what!?
Considering hiring a Social Media Manager to manage your social media?
I just spent the weekend planning, creating and scheduling content for one of my social media management clients and it got me thinking about the expectations of small businesses and/or start-ups when it comes to social media management.
My 4 Steps to Badass Organic LinkedIn Lead Generation
LinkedIn used to be primarily considered a platform for recruiters and people looking for their next career opportunity to connect. But fast forward to today and LinkedIn has firmly established itself as the world’s largest professional network. A place where entrepreneurs, solopreneurs, business owners and corporations can all connect.
How to maintain progress by being consistently inconsistent
While I was running the other day, I realised that I don’t run (or do any exercise for that matter) consistently. In fact, you could say I’m consistently inconsistent.
Beginner’s Guide to Social Media Content Planning, Scheduling and Repurposing – Part Three
This is the third and final part of my Beginner’s guide to social media content planning, scheduling and repurposing series. I hope you’ve already read the previous two instalments and are up to date.
Beginner’s Guide to Social Media Content Planning, Scheduling and Repurposing – Part Two
In this second instalment, we’re going to cover goal setting and content planning in a more depth, including how to create your own action plan, as well as looking at some of the tools that are available to you for content marketing on social media, such as content calendars. We’ll also go over why it’s […]
2019 social media resolutions: Have you made yours yet?
We are already halfway through January, so if you haven’t decided on your New Year’s resolutions for 2019 yet, you’d better pull your finger out. Obviously, I’m really hoping some of your resolutions are social media-based and that’s one of the reasons I wrote this post. I hope it gives you some inspiration…
Beginner’s Guide to Social Media Content Planning, Scheduling and Repurposing – Part One
We keep hearing people banging on about content; singing its praises and outlining how important it is for your digital marketing efforts (especially when it comes to social media). In fact, I too regularly preach about how content is paramount for helping you engage your audiences and succeeding online.
