The Facebook News Feed is changing: what it means for your business
There’s been a lot of speculation in recent months about whether Facebook was looking to make people’s News Feeds more personal once more and reduce the number of brand/page posts being displayed.
Back to Basics: 12 core elements of a winning social media strategy
Many of us use the New Year to start with a clean sheet or to commit to improving certain aspects of our lives and business. There has already been an overload of articles about planning for 2018 and predictions of what we can expect to see this year, as well as lots of learnings from […]
Getting started with Instagram – part 2
As I outlined in my Getting started with Instagram – part 1 post, the most important factor for you to consider before you even contemplate creating an Instagram account is whether the platform is right for YOUR business.
Getting started with Instagram – part 1
By diversifying your social media marketing efforts, you can reach new audiences and get even more exposure for your brand. Instagram is another big platform that many businesses are experiencing great success on. But is it right for you?
Twitter’s new 280-character limit: how will it change your tweet game?
Part of Twitter’s charm has always been its 140-character limit. This novel restriction that has been in place since the social network was launched in March 2006 has continually been the subject of much debate, with one side saying it adds to the overall appeal and the other arguing that it excessively limits what people […]
Getting started with Twitter – part 2
Hopefully, you will have had time to read my previous blog post about getting started with Twitter. If you haven’t, please take five minutes to do so now as this post builds on the basic tips and tricks outlined in the last one. It will make much more sense if you’ve read part one of […]
Getting started with Twitter – part 1
Even though Twitter was first unveiled back in March 2006, its relevance as a social media platform and, therefore, potential business marketing tool hasn’t diminished.
Hashtags on social media: do you know how to use them?
Today, I want to talk about hashtags. Those simple additions you see in social media posts that are designed to enhance discoverability are actually quite complicated when you scratch the surface.
The importance of visual branding on social media
If you want to stand out on social media and earn the respect of your followers, you need to create a visual brand that instils confidence, trust and familiarity.
