MARKETING
GUIDE
Simple marketing that resonates
Do you need a marketing coach or mentor?
it’s not so easy travelling solo and sometimes it helps to have a guide to turn to. Someone who can answer your questions, or point you in the right direction. Someone who can smooth the way.
I help Coaches, Consultants and Creatives who want to be proud of their marketing and enjoy creating it. If you feel that you no longer resonate with the marketing strategies you are currently using, then we should talk.
Coaches, Consultants and Creatives work with me because I am their marketing guide, helping them to identify and let go of the processes they do not resonate with. And instead discover the most aligned marketing strategies true to them and their passion.
Working with me as your guide you will get a better understanding of the mechanics of marketing and the most important principles that matter to you and your business. We’ll start from top down, from understanding the key principles to picking the right tactics for you and your customers.
Are you ready to make your marketing work for you?
Let’s get you on your way. We start with exploring the options and helping you get clear on what you want to do.
Hi, I’m Lenka! I help badass Coaches, Consultants and Creatives like you build businesses which support their dream life.
I share how to use organic marketing to grow your business because it will sustain you long term. You will attract your ideal clients to you by sharing your personality and establishing yourself as an expert. You don’t want to be tied down by your marketing. I’ll show you how to make it fun and easy, while getting you the results you need.
I am known around the world for helping business owners like you make sense of marketing with straightforward results.
I am a digital nomad, running my business while enjoying all that life has to offer. As you might have guessed already, I love adventure! There’s nothing like trekking through the mountains and then enjoying a lake swim.
Get a bespoke 3 month programme to meet your goals
As your Marketing Guide I’ll create a personalised training and accountability programme to suit your needs and preferences.
We’ll work together for 3 months and during this time you’ll:
Understand where you are right now on your marketing journey and where you want to go.
Get clarity on your brand, your values and how to show up authentically in your marketing.
Uncover who your ideal customers are, what their customer journey is and how to communicate with them at each step of the way.
Learn how digital marketing works and how to connect the dots between individual tactics.
Build a simple, yet effective strategy for your business and get clarity on how to execute your strategy without overwhelm or anxiety.
Get support to prioritise the most important strategies and encouragement to ignore all the shiny new things that might otherwise distract you.
Have a clear set of meaningful metrics (and understanding what they mean) that will show your progress, but won' t confuse you or make you feel that you're not working hard enough.
Have a marketing coach in your corner at any time you're unsure about the next steps or if what you doing is the best thing to focus on right now.
Working with me as your guide you will get a better understanding of the mechanics of marketing and the most important principles that matter to you and your business. We’ll start from top down, from understanding the key principles to picking the right tactics for you and your customers.
Together we’ll make marketing working for you and I can guarantee that you’ll have fun as well!
What support will you get
ALONG THE WAY?
we'll meet every 2 weeks for 60 minutes (We can be flexible and make our call more or less frequent based on your needs, but we'll always have a plan for the next session).
You can always email or DM me in between our sessions. I'm m happy to answer your questions as they come or occasionally add a quick 10 minute check-in if needed.
(You'll have my phone number and you can call me in a case of emergency).
My promise to you
What we discuss is a private matter. I will never share your personal or business information with anyone else. In case when I think that one of the lessons learnt during our session could be applicable to my community and I’d like to share it, I’ll check with you first and I’ll share the story anonymously.
Even though I follow a tried and tested framework, the guidance, approach and information are different for each and every client. Before we set out on this exciting journey together, I make sure that we customise, not only the content of the session varies, but also the way we’ll work together, how you’ll learn, taking information and the way you work. Everything is tailor made for you.
I will always listen to you and will always be there when you have a question or when you simply need to talk things through. Uncovering your marketing messaging from within is quite a personal journey and we’ll need to dig down into your values, passions and motivations as well as fears. I’m always here for you, always listening, always guiding you.
I can also promise you that working with me on your marketing will be fun. It will be enjoyable, and at the end of the day, you’ll have a solid marketing strategy and a clear idea of how to implement your plan, and you will be bloody proud of it.
What is expected from you to make this work?
Things take time and unlocking the power of your marketing cannot be solved overnight. That's why this programme is a three month minimum, to make sure we've got plenty of time to go through everything thoroughly. At the beginning it might feel like nothing is happening, or that there's too much to get done, but trust me, at the end of the day, you'll get where you want to be, and your marketing will flow!
This process will require willingness to be open and vulnerable to be able to dig deeper and uncover your truth, your true focus and your purpose. As we go, we'll uncover what might be holding you back, we'll look at why you procrastinate around certain things (like creating content, sharing regularly on social media, finally launching your newsletter, podcast or live show). You'll need to be open with me, but more importantly you'll ll need to be open with yourself and be willing to work on uncovering your true north as well as what might be holding you back from reaching your Mount Everest.
As you can imagine now, working with me as your Marketing Guide won't e a quick fix. I won't offer you any silver bullet solutions and I won't give you any tried and tested templates that you could simply copy and paste for your business. This approach doesn't work. It will be hard work, it will require commitment and effort.
I don’t want to scare you away, I want to make sure you’re eady and willing to give it your best!
Joy in your Marketing
You, your business and your why
Get clear on who you are, what's your USP, what makes you - the person behind the brand -unique and passionate about your business.
What are your likes and dislikes when it comes to marketing, what frustrates you and what excites you.
your ideal clients
Who are your ideal clients? - we'll go beyond demographic customer persona - looking at psychographics and exploring people's Interests, Attitudes and Opinions.
What are their problems & challenges that you're solving - tap into their emotions - and use their thoughts and feelings to communicate with them more effectively.
your content
What type of content and in which form do you enjoy creating? Pick one key content form and stick with it!
We'll brainstorm specific Content Buckets that will help you plan your content plan andhave a balanced mix of content that educates, engages and helps you sell to your audience.
your marketing mix
Only NOW we'll get to the point of deciding on your social media platforms and other tactics that you'll use for the execution of your marketing. We'll chat about various digital marketing tactics - blogging, video, email marketing, SEO - how they fit into your marketing mix and
which one(s) you should prioritise.
We'll discuss where online you should be spending your time (and what you can drop for now or forever). You don't need to be everywhere and do everything that people recommend.Do one thing! One message, to one person at one time.
Your goals
Here we'll talk about what you want to achieve. We'll talk numbers, we'll look at your business plan and what results you need to get from your marketing to have a profitable business.
We'll outline which metrics you need to be monitoring to get a meaningful picture about your results and their connection to your bottom line. We'll explain which metrics will tell you if you're re heading into the right direction and which can be misleading.
How much marketing efforts do you need to generate to achieve desired results?
your action plan
Connect the dots into a simple, yet effective marketing plan that you'll actually enjoy executing!
Here we'll look at the next 12+ months, we'll form a 12 month plan with quarterly and monthly themes to bring more focus and intention to your outgoing messages.
Our focus will be on the quality of your marketing communication, rather than how many times you post. We'll make sure that your marketing drives high-quality leads your way!
are you ready to get started?
I help Coaches, Consultants and Creatives who want to be proud of their marketing and enjoy creating it. If you feel that you no longer resonate with the marketing strategies you are currently using, then we should talk.
