Social Media Tips for Small Business Owners

Is one of your New Year’s resolutions to be more active on social media? Even though January is almost over it’s not too late to ramp up your social media efforts and get your brand the recognition it deserves this year.

Starting with social media in 2017

Need inspiration? This video from a social media workshop I run last year could be just what you’re looking for…

Hopefully, the video should clarify these two points and give you the kick you need to make 2017 the year you grab social media marketing by the horns.

Social media is similar to face-to-face networking. It’s about listening, creating conversations and building trust and relationships. It’s not about chasing numbers of followers or likes, it’s about the number of meaningful conversations and strong new connections you create.

If you only take away two things, remember to focus on the ‘social’ rather than the ‘media’ and engage in conversations wherever possible.

Do you have any questions? Email me at or tweet me at @lenkakopp and I’ll be happy to answer them!