You don’t have to do video
Now I’m going to say something that might shock many of you and go against everything you’ve been hearing for the last few years: Stop Doing Video! Wait! What? Okay, so it may be an exaggeration, but please hear me out. After all, I’m writing this blog for your benefit, not mine 🙂
Always start with marketing strategy, not tactics!
You know you should do this, right? But let’s be honest, it can be so tempting to overlook the marketing strategy and jump right in with the fun stuff. Without a strategy, though, how can you inform all the tactics that you are/want to use in your marketing?