Always start with marketing strategy, not tactics!

You know you should do this, right?

But let’s be honest, it can be so tempting to overlook the marketing strategy and jump right in with the fun stuff.

Without a strategy, though, how can you inform all the tactics that you are/want to use in your marketing? […]

Back to basics: 12 core elements of a winning social media strategy

Many of us use the New Year to start with a clean sheet or to commit to improving certain aspects of our lives and business. There has already been an overload of articles about planning for 2018 and predictions of what we can expect to see this year, as well as lots of learnings from 2017. […]