Always start with marketing strategy, not tactics!

You know you should do this, right? But let’s be honest, it can be so tempting to overlook the marketing strategy and jump right in with the fun stuff. Without a strategy, though, how can you inform all the tactics that you are/want to use in your marketing?

Pssst! You don’t have to be on social media!

I’m going to let you into a little secret; one that will probably shock you. You do NOT have to be on social media to be successful and have an amazing business. Wait, what!?

Beginner’s Guide to Social Media Content Planning, Scheduling and Repurposing – Part Two

In this second instalment, we’re going to cover goal setting and content planning in a more depth, including how to create your own action plan, as well as looking at some of the tools that are available to you for content marketing on social media, such as content calendars. We’ll also go over why it’s […]

Beginner’s Guide to Social Media Content Planning, Scheduling and Repurposing – Part One

We keep hearing people banging on about content; singing its praises and outlining how important it is for your digital marketing efforts (especially when it comes to social media). In fact, I too regularly preach about how content is paramount for helping you engage your audiences and succeeding online.

Back to Basics: 12 core elements of a winning social media strategy

Many of us use the New Year to start with a clean sheet or to commit to improving certain aspects of our lives and business. There has already been an overload of articles about planning for 2018 and predictions of what we can expect to see this year, as well as lots of learnings from […]

How can you start with social media for your small business?

Are you realising that your small business should be on social media, but don’t know where to start?

How can your small business benefit from clever use of social media?

Is your business too small to benefit from social media? Do you need to have a big budget to get results from social media? Do your customers even use social media?