Wow, what a lovely weekend! I couldn’t have wished for better weather for the bank holiday weekend. The Sun hasn’t lost our address after all and I had a perfect long weekend to relax, reflect and recharge my batteries for the weeks to come. I hope you managed to find some time to have fun too!
People buy your WHY
Recently I was thinking a lot about why I’m doing what I’m doing. What it is that I actually want to achieve and what is the best way to get there? Am I on this path and if not, what do I need to change to get there?
I always focused a lot on educating others and I want to do more of it in the future. From my own experience of working with clients, I can see how much information is available out there, but also how much misinformation and half-truths are being thrown at freelancers and small business owners.
This brought me back to Simon Sinek’s famous TEDx talk, Start With Why, where he explains why it is important to know your WHY.
My why is ‘I want to help more people to build a successful business using social media the right way’. How does it sound? Does this statement resonate with you?
Positivity always wins
In the past few weeks I’ve started realising more and more how negative and discouraging people can be. It’s not only about criticising suppliers or competitors, but general negativity against people. This is often happening behind people’s back, offline or online, but also sometimes out in the open.
I believe that there’s enough space for all of us in in the world and that there’s no need to bring people down to hurt their business. If you don’t like someone else’s work, there might be room for a constructive critique that may help with improvements. But there’s absolutely no need for criticising people just for the sake of saying something!
We should surround ourselves with positive people! At least I want to be around people with a can-do attitude and drive to improve and grow. I also want to stay away from negative people who tear people down, constantly complain, but never actually take action.
Help each other to build something bigger and better!
Planning and self-improvement
One last thing that was cruising in my mind this week was focus on planning and self-improvement. These two things are really important to me!
Smart planning gives me the opportunity to do what I want when I want to do it, but also to enjoy many holidays and trips. I wouldn’t be able to travel as often as I do without planning!
Focusing on self-improvement means that I’m always moving forward. That I’m always trying new things and testing current processes to make them more efficient.
What are your two cardinal points? I’d love to know what drives you in your business!
The bank holiday weekend gave the perfect opportunity to do some reading and studying. I’ve heard a lot about this book and wanted to read it for a while now.
I must say, that Oversubscribed: How to Get People Lining Up to Do Business with You by Daniel Priestley is a remarkable book!
‘Being oversubscribed is the way for you to do your best work and spend more time with your current clients rather than chasing new ones. It gives you more downtime to innovate your products rather than running around selling them – and it allows you to build your brand rather than blending in with the crowd.’
‘If two people want your time and only one can get it, your price rises until one of them gives in. Your job isn’t to please everyone. Your job is to find those people who can’t live without you.’
Have you read this book? I’d love to know what you have learned from it.