Get visible, get successful: a guide to building a thriving coaching business
Are you a coach or health & well-being professional wanting to grow your coaching business? Do you dream of reaching and helping more of your ideal clients while running a thriving business that supports your lifestyle? Well, you’re in the right place! This blog post will take you through the essential steps to get visible […]
Learn how to leverage the power of conversations in your marketing
Have you ever thought about the power of conversations? Especially online, as part of your marketing strategy? You’ve probably heard many times that Content is the King and Engagement is the Queen when it comes to marketing. But I think that there’s one even more powerful player = Conversations. For me, conversations are the secret […]
Content pillars for coaches: what they are and how to leverage them
Do you know what content you should create, in order to attract your ideal customers? When it comes to content creation, we can sometimes be all over the place! Where do we even start? There is so much advice out there, that it can be really overwhelming to know where to focus our energy. In […]
How to find out what your customers want
Do you know what your customers really want? Let me ask you a question: How well do you really know your customers? When you’re starting a business, the first thing you need to do is identify your target market. The first marketing essential for coaches is getting clarity on WHO your dream clients are and […]
Marketing lessons from the forest
Marketing is like foraging… Don’t know what I’m talking about? Just keep reading, it’ll make sense soon. Promise! This summer, I’ve been spending long hours in the forest at the weekends foraging, which gave me plenty of time to think about the similarities between mushroom hunting and marketing. [Yep, once you’ve practised content ideation often […]
Top secret LinkedIn engagement tip to get your lead-generation machine going
Are you struggling with growing your coaching business on LinkedIn? What’s your biggest challenge? Let me guess, it’s engaging with the right people who can become your potential clients. Am I right? From experience I know, that this is one of the most common challenges that coaches and other health & well-being professionals struggle with […]
The not so secret formula to the perfect LinkedIn post
It might feel like a mystery to craft the perfect LinkedIn post that resonates with your ideal customer, that reaches the right people and that inspires them to comment, like and share. There’s both, an art and science involved when it comes to creating updates on LinkedIn that work! In this post, you’ll find a […]
You don’t have to obsess over your numbers!
Now this might be another unpopular opinion, but I want you to hear me out because I have my reasons: stop being so obsessed with your numbers. Before I go any further, a short disclaimer…
You don’t have to do video
Now I’m going to say something that might shock many of you and go against everything you’ve been hearing for the last few years: Stop Doing Video! Wait! What? Okay, so it may be an exaggeration, but please hear me out. After all, I’m writing this blog for your benefit, not mine 🙂
