Always start with marketing strategy, not tactics!

You know you should do this, right?

But let’s be honest, it can be so tempting to overlook the marketing strategy and jump right in with the fun stuff.

Without a strategy, though, how can you inform all the tactics that you are/want to use in your marketing? […]

My 4 Steps to Badass Organic LinkedIn Lead Generation

LinkedIn used to be primarily considered a platform for recruiters and people looking for their next career opportunity to connect. But fast forward to today and LinkedIn has firmly established itself as the world’s largest professional network. A place where entrepreneurs, solopreneurs, business owners and corporations can all connect. […]

2019 social media resolutions: Have you made yours yet?

We are already halfway through January, so if you haven’t decided on your New Year’s resolutions for 2019 yet, you’d better pull your finger out. Obviously, I’m really hoping some of your resolutions are social media-based and that’s one of the reasons I wrote this post. I hope it gives you some inspiration… […]

The State of Social Media in 2018

Social media is no longer the new kid on the block, but small business owners still don’t know how to leverage it effectively and drive their growth aspirations forward. […]

Getting Started with LinkedIn – part 1

With 260 million monthly active users* and a strong focus on professional networking, plus a host of new features, LinkedIn is experiencing somewhat of a renaissance right now.

Are you using the platform for marketing currently? Maybe you should be… […]

Getting started with Instagram – part 1

By diversifying your social media marketing efforts, you can reach new audiences and get even more exposure for your brand. Instagram is another big platform that many businesses are experiencing great success on. But is it right for you? […]

Social Media Meetup: Facebook advertising, groups and LinkedIn

In April, we had a really good Social Media Meetup at CambridgeSpace.

I actually thought that I wasn’t going to be able to accommodate everyone after 30 people signed up, but (luckily) a few dropped out (s is usually the case) and we ended up with a lovely group of 21 people for the evening. It was great to meet so many new people! […]